Maybelline Grippy Serum

The Maybelline Fit Me Grippy Serum Foundation brings together the hydrating power of a serum and the perfecting coverage of a foundation in one innovative formula. Designed to fit naturally with your skin, it grips from within to deliver a seamless, second-skin finish that stays put all day — blurring imperfections while letting your natural texture shine through.

Enriched with skin-loving ingredients including niacinamide and moisturising agents that plump and hydrate throughout the day, this foundation offers buildable coverage that feels weightless and looks effortlessly natural. The unique Serum-to-Grip technology means the formula adapts to your skin for extended wear — no slipping, no sliding, and no midday touch-ups needed. Non-comedogenic and suitable for all skin types, including sensitive skin.

Why You'll Love It

• Serum-foundation hybrid formula delivers hydration and coverage in a single step.
• Buildable coverage that ranges from light-to-medium, giving you full control over your finish.
• Grips and locks makeup in place for long-lasting, all-day wear.
• Niacinamide-enriched formula hydrates, soothes, and improves skin's barrier over time.
• Natural, skin-like finish that blends seamlessly into all skin tones.
• Non-comedogenic and dermatologist-tested; suitable for all skin types including sensitive.

How to Use

Shake the bottle gently before use. Apply a few drops or a pump to the back of your hand, then use a damp beauty sponge, foundation brush, or clean fingertips to blend onto the face. Start from the centre of the face and blend outward for a natural, seamless finish. Layer for additional coverage where needed. For best results, pair with the Maybelline Grippy Serum Primer to maximise grip and longevity.